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The Corporate Battle For the Cable News Network Shows How Broken US Media Has Become.

This past Thursday night, as rumors swirled about the Brown University gunman, the network's Kaitlan Collins took to social media, pointing out the conflicting information and directing people to her network’s 9pm newscast.

While CNN is certainly not a perfect news source, her message seemed accurate for numerous observers. It is one of the broadcasters where you can find grounded and mostly dependable reporting – particularly during breaking news situations such as the one unfolding in the vicinity of a New Hampshire storage facility.

A Vulnerable Situation Amid a Corporate Struggle

However CNN, now 45 years old, finds itself in a uncertain situation as two massive media corporations vie for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the fate of CNN has turned into a high-stakes game of business acquisition, instead of as a question of what helps the news-consuming public.

“This is yet another example of the deep structural problems with roots in decades of governmental choices,” stated Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.

The conjecture about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a larger point.

“It is often framed as a financial tale with influential figures as the main characters, but there is hardly any discussion of the common good,” Pickard added.

The Additional Element: The Former President

The CNN scenario is complicated by Donald Trump’s opinions about a network he has consistently labeled as perhaps his primary “fake news” antagonist.

Think back to the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.

Trump now asserts that the network requires new ownership. You can read that as ownership that will protect him from journalistic oversight. That is part of why he seems to favor Paramount Skydance, which has made a unsolicited offer.

Trump has reason to like that suitor more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently appointed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that historic news network.

A Possibility of Continued Turmoil

Significantly, if Netflix prevails, CNN and other cable outlets would first be separated into a standalone company. Such a move could be a welcome development to many at the network, but it’s far from a secure position. That setup could pave the way for CNN for another sale. There is no finish line.

If you ask Timothy Wu, a lot of this is illegal, anyway. The well-known analyst of big tech’s dominance wrote recently that competition laws should disallow both deals.

“Each proposed deal would be detrimental to the country, and both should be opposed by regulators,” Wu recently wrote.

The Bigger Challenge and a Path Forward

No matter the outcome with this particular battle, the larger issue endures.

“What we have now is a highly structure that undermines democracy, but we ought not succumb to the belief that change is impossible,” Pickard said. Government actions – from the 1930s and 1940s – helped to foster this overly commercial monster, and revised policy decisions can address it.

Is this likely in an era where the head of the FCC will not confirm that the agency is independent? Overhaul is very unlikely now, but that is not to say it will not happen in the future.

Measures that bolster independent news organizations, aid local journalism, fund public media, and prohibit the concentration of media power in a handful of hands are not only possible – they are essential for a healthy democracy.

In the world of media ownership, size does not equal quality. And news organizations like CNN cannot be tools in the most recent merger game.

About the author

Brian Crawford

Elara is a tech journalist with a passion for uncovering the latest innovations and simplifying complex tech concepts for readers.

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